Becoming an Eco-Friendly Consumer – How to Spend Your Green on What’s Truly Green

In recent years, businesses have caught on to the fact that “green” sells. In fact, it has been found that products that are sustainable sell better than those that are not. It’s no surprise that the number of eco-friendly products on the market has increased dramatically. However, some companies are guilty of “greenwashing,” a marketing tactic used to make a company appear environmentally friendly when in reality their practices are far from it. With all these new, green products in the marketplace, it can be difficult to know which ones are truly good for the environment. Here are a few tips on how to become an eco-friendly consumer yourself:

  1. Check the Contents

The easiest way to tell if a product is eco-friendly is to check its contents. Here is a list of eco-friendly materials to search for:

  • Recycled or Upcycled: Many companies are turning trash into treasure by using recycled materials or upcycling old materials to make their merchandise. From shoes to backpacks, toys to yoga mats, many of the products we use every day are made from recycled materials. Even fine art is created through upcycling, like the one-of-a-kind sculptures found in the Snares to Wares: Capacity for Change exhibition at the Detroit Zoo. The Snares to Wares initiative upcycles illegal, inhumane snare traps from national parks in Uganda and turns them into sculptures of the animals that could have been trapped in the snares. The sculptures are then sold, providing much-needed income for the Ugandan artists. This is a great example of how repurposing materials can benefit not only the environment but also the lives of animals and humans.

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  • Organic: The non-organic agriculture industry uses pesticides and fertilizers that have negative impacts on the health of the environment, wildlife and humans. Organic products are those produced without these harmful substances. Though we typically associate the term “organic” with fruits and vegetables, it can apply to plant-based materials found in fabric and beauty products.
  • Natural Over Synthetic: While some items can’t be organic, choosing ones made from natural materials instead of synthetic that take thousands of years to decompose is the better choice. Clothing and other textiles can be made using materials such as hemp, soy silk/cashmere, cotton and linen. Bamboo is another great material because the plant doesn’t need fertilizer or pesticides, is biodegradable and requires little water. Eating utensils, toothbrushes, “paper” towels, flooring, furniture and even bed sheets can be made from bamboo.
  • Locally Sourced: The amount of travel it takes for most of our products to reach the shelves results in a tremendous amount of harmful emissions along the way. By choosing to purchase items that are locally sourced or made from locally sourced materials, you can significantly reduce the environmental cost of shipping.
  1. Read the Labels

There are many products that claim to be made from all-natural ingredients and advertise themselves as eco-friendly, but one of the only ways to really tell is to read the product’s label for yourself. Go through the ingredients and make sure that if they’re claiming to be natural that only natural components are listed or at least are the very first ingredients. Also, look for labels that certify that the product is eco-friendly such as the USDA Organic Certified label or the EPA Safer Choice label that signifies the product’s ingredients and manufacturing process have met stringent government standards for our health and the environment.

  1. Find the Right Company

Making sure the company you are purchasing from follows environmentally safe practices is just as important as their products being made from eco-friendly materials. Just like individual products can be green-certified, so can entire corporations. One of the most prominent certifications is the B Corps certification; Certified B Corporations are businesses that “meet the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.” A searchable list of Certified B Corps is found on their website, making it simple to find eco-friendly shopping opportunities. Another helpful resource is the World Fair Trade Organization; WFTO members are verified fair trade enterprises. Their products adhere to the 10 Principles of Fair Trade, Principle 10 being “Respect for the Environment” which stresses the importance of a circular economy (upcycling) and organic agriculture. The WFTO website also features a search engine to help you find fair trade products and businesses.

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The right, eco-friendly business may be closer than you think –in 2019, the Trading Post, a retail concession featuring all sustainable merchandise, opened at the Detroit Zoo. The store, itself made from a re-purposed shipping container, features eco-friendly and fair trade products from all around the world. Stop by the Trading Post on your next visit to the Detroit Zoo to purchase eco-friendly souvenirs!

Celebrate your Sweetie Sustainably this Valentine’s Day

While Valentine’s Day is usually a sea of pink and red, let’s add some green to our celebrations this year. Date nights and gifts that show your significant other how much you care can easily include a little love shown to the Earth as well. Options abound for eco-friendly ways to revel in the romance.

Date Night. Embrace the weather and spend time in nature by bundling up and heading outside. Go skiing, ice skating, find a local winter festival, or head to the Detroit Zoo with your significant otter for a Valentine’s Day date.

Cook at home. Some restaurants require reservations weeks in advance. Instead of hitting the town, cook dinner together at home using locally sourced food. It’s a fun activity that’s more intimate than being surrounded by other couples; plus, it will save you money. Finding fresh ingredients can be challenging during Michigan winters, but a trip to your local farmers’ market could produce everything you need. Many vegetables are ripe this time of year in their extended season, including onions, potatoes and carrots – learn more about what grows when in this handy guide. Get creative in the kitchen by finding recipes incorporating these in-season foods. And don’t forget about maple syrup! It’s a delicious staple of Michigan’s agriculture industry and can be tapped as early as February. This can make for a delicious breakfast in bed for your partner.

Gifts for your sweetie and the environment. This year, consider giving your loved one something a little more environmentally friendly. Jewelry and perfume can be expensive – and toxic. Instead, choose a gift that shows your love for both your partner and the Earth. Here are some ideas:

  • A potted plant or flower seeds for those with a green thumb
  • An indoor herb garden to spice things up for those who love to cook
  • A sustainably sourced bouquet of flowers – either from a local grower and/or one that uses green methods of growth and production
  • Reusable snack bags and travel cups for those always on the go
  • A “date night jar” with ideas for outings to pick at random throughout the year
  • Fair trade candy and chocolate

Skip the pricey wrapping paper – instead, reduce, reuse and recycle! Reduce the cost of wrapping paper by purchasing reusable gift bags. Reuse your cookie tins and jars to present a gift instead of cardboard boxes. Recycle old newspapers and magazines as a sustainable alternative to fancy paper. And for this category, let’s add another “R” – romance. A hand-written card can be more sentimental than a store-bought greeting card.

Crafts for children. Children’s arts and crafts can be good for the environment too. Skip the messy glitter and make a heart-shaped bird feeder! It’s a fun craft to do together while fostering respect for wildlife and providing food for birds. Other options for home-made gifts for the young people in your life rather than pricey presents include friendship bracelets made out of colorful yarn or snow globes made out of recycled baby food containers.

There are countless creative ways we can demonstrate our devotion to each other and to the Earth on Valentine’s Day. Love is in the air, so let’s keep the air clean and safe for all of us who share this planet.