Greenprint: Understanding Green Literacy

Would you support the expansion of the Michigan bottle deposit law to include bottled water? How about requiring our public schools to include environmental education at all grade levels? Or requiring companies to use only recyclable packaging with their goods? According to a recent survey carried out through the Detroit Zoological Society’s Greenprint, these are just a few of the efforts that Detroiters support to improve our community’s environmental efforts.

Through this survey, we sought to understand “green literacy” in the community, and conducted it in partnership with local environmental organizations, educational institutions and other groups. Our goal was to determine how greater Detroit residents view and understand environmental and conservation issues. Not surprisingly, the survey highlights a community with a personal commitment to environmental concerns that is supportive of public policies to protect our environment and resources.

Michele Arquette-Palermo, program director of the Clinton River Watershed Council and one of our partner organizations on the survey, said that as an environmental educator in southeast Michigan for the last 15 years, she’s very happy to see evidence that reaffirms that environmental education influences attitudes and actions.

The survey also suggests that our community would like to have greater access to public transit, at home recycling programs and access to food with the environment in mind.

The online survey was carried out by Belden Russonello Strategists, a Washington, D.C.-based public opinion research firm, and was completed by 1,000 residents ages 18 and older who reside in a four-county area that includes Macomb, Oakland, Washtenaw and Wayne.

In addition to the DZS and the Clinton River Watershed Council, other partners include Kurt R. Metzger, mayor of Pleasant Ridge and director emeritus of Data Driven Detroit, DTE Energy, Lawrence Technological University, The Nature Conservancy and Wayne State University, among others.

To read more about this survey, including all of the questions presented, please visit: http://dzoo.org/greensurveyreport.

– Beth Wallace is the manager of sustainability for the Detroit Zoological Society.

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